Clearing Up Social Norms Change and Social Marketing for Sexual and Domestic Violence Prevention

 

As the field of sexual and domestic violence prevention advances and approaches new strategies, learning the key differences between strategies with similar names and approaches is crucial to success. Social norms change and social marketing campaigns are different yet sometimes overlapping terms that are used interchangeably. This web conference will draw on lessons from the tobacco prevention field to illustrate successful social norms change and social marketing campaigns, and the differences between them. Join us to identify examples of social norms change and social marketing campaigns within sexual and domestic violence prevention, examine the key components and techniques of both strategies, and inspire creativity for future social norms change efforts and social marketing campaigns.

LEARNING OBJECTIVES:

• Define social norms and social marketing
• Describe the key elements of social norms and social marketing campaigns
• Apply lessons learned from social norms and social marketing campaigns from the tobacco prevention field to existing and emerging efforts within sexual and domestic violence prevention
• Engage in a discussion about social norms, social marketing, their differences, and their current and potential strengths as strategies to prevent sexual and domestic violence

HOSTS/FACILITATORS: Ashleigh Klein-Jimenez & Tori VandeLinde, PreventConnect and CALCASA

MATERIALS:

• Web Conference PowerPoint Slides [PDF]
• Text Chat Transcript [PDF]

GUEST:

• Kari-Lyn Sakuma, PhD, MPH; Oregon State University College of Public Health & Human Sciences