Social marketing to prevent violence against women

A workshop lead by David S. Lee of the California Coalition Against Sexual Assault for the Oklahoma Coalition Against Domestic Violence and Sexual Assault’s Domestic Violence and Sexual Violence and Stalking Conference in June, 2008

Comprehensive social marketing campaigns use education, marketing and media to change behavior. This presentation will introduce participants to the principles of social marketing using California’s My Strength Campaign as an example.

• Handout [PDF]
• Slides [PDF]