Activating Communities and Individuals to Achieve Cultural Change

(69 min) This is a two-part presentation given by David Lee, Director of Prevention Services at the California Coalition Against Sexual Assailt, (CALCASA) and Robert Coombs, Directory of Public Affairs at the CALCASA. This presentation, titled Activating Communities and Individuals to Achieve Cultural Change, was given at the U.S. Army Sexual Harassment / Assault Response & Prevention (SHARP) Summit on April 9, 2009, in Arlington, Virginia.

In this recording, David Lee and Robert Coombs highlight lessons learned from CALCASA’s MyStrength program about using social marketing tools to shift cultural norms around sexual assault. They are introduced by Carolyn Collins, Director of the SHARP Program. Click here to view video clips from the Summit on the SHARP website.

[Go to Presentation Part 1]   [Go to Presentation Part 2]