Social marketing to prevent sexual violence on campus

Katherine Beavis & Emily Haas of the Indiana Campus Sexual Assault Primary Prevention Project describe the way in which the development of communication makes a difference in the prevention of sexual violence. They highlight the prevention posters developed for Purdue University.

This interview refers to the article Emily Haas co-wrote with Marifran Mattson and Kathlyn Wilkinson,  “Flirting is Not Consent. Ask Everyone, Every Time” Designing, Implementing, and Evaluating a Health Communication Campaign to Prevent Sexual Violence that appeared in the online journal Cases in Public Health Communication & Marketing. (Winter 2011, Volume 5.) Full text of this article is available free online here.

This program was featured in the 2011 report Innovations in Prevention from the  National Sexual Violence Resource Center. You can listen to other interviews with programs featured in this report here.