Making your message count: Applying the strategies & tactics of advertising to sexual violence prevention, part 1

In this first of a two-part video podcast series, Rebecca Nagel (FORCE: Upsetting Rape Culture) and Brad Perry (Create Digital) provide an overview of the content of their August 28, 2013 session at the National Sexual Assault Conference, Making your message count: Applying the strategies and tactics of advertising to sexual violence prevention.  In this portion of the video they talk about the importance of a good objective and clear strategy, using examples from FORCE’s work to illustrate the concepts.  Watch here or below.