Making your message count: Applying the strategies and tactics of advertising to sexual violence prevention, part 2

In this second of a two-part video podcast series, Rebecca Nagel (FORCE: Upsetting Rape Culture) and Brad Perry (Create Digital)  continue with an overview of the content of their August 28, 2013 session at the National Sexual Assault Conference, Making your message count: Applying the strategies and tactics of advertising to sexual violence prevention.  In this portion of the video they talk about the importance of creative concepting and following through on the execution of campaigns, using examples from FORCE’s work to illustrate the concepts.  Watch here or below.

Watch part 1 here.